USOC’s Lisa Baird Keynote Speaker for Squash Summit

US Squash is proud to announce that Lisa Baird, chief marketing officer of the United States Olympic Committee, will be the keynote speaker at the 2015 Squash Summit—the first industry conference of its kind—during the U.S. Open, October 15-16, at Drexel University in Philadelphia.

Baird—named CMO in 2009—has been highly successful in raising the profile of Team USA in the Olympic movement through sales, corporate sponsorships, properties, media, events and direct marketing. As a national expert in the field of sports marketing, she brings a unique perspective to advise leaders in the squash community at the Squash Summit on growing and promoting the game, as well achieving competitive excellence.

Team USA’s recent accomplishments at the Pan American Games in Toronto, Canada—an event under the umbrella of the International Olympic Committee—point to a bright future for squash and its Olympic potential. With a medal haul of six, including three golds for the women, Team USA has demonstrated the elite athletic ability needed to compete successfully on the international stage.

“Squash is a growing global sport, has a broad global footprint and a strong participation by both genders,” Baird said in reference to squash’s Olympic chances. “These are three advantages for squash on the consideration list for Tokyo 2020.”

“Squash has a tremendous history and is very strong at the elite athlete level,” Baird continued. “What I think makes squash a great fit is the ‘sportsmanship’ that these elite squash players exhibit—it is a consistent characteristic of the sport and this makes a great fit with Olympic values.”

The Squash Summit is geared towards teaching professionals, middle and high school and college coaches, club owners, professional squash event promoters, district leaders and committee members/volunteers, and anyone else who is interested in helping to grow squash and its community.

Along with Baird, leaders from across the squash world will convene at the Squash Summit to host discussions and workshops on topics such as programming, marketing and communications, administration, development and growth.

For more information about the 2015 Squash Summit, see the official page on the U.S. Open site.